I had the epic pleasure of being part of the team that helped develop oxio’s positioning, brand strategy, brand, and tone and manner. I had so much fun working on it, that I decided to stick around to help with the merch, the ads, the installation guides, the website, the articles, the box… Everything! What a ride. (Full brand guide is available upon request. I love to share it!)

head of marketing Caroline Duperré + David Dupont

art director Ulys Bourassa

designer Olivier Bouchard

fr. writer Danilo Tubic

art director + videographer David Hamel

marketing operations specialist Simon Paradis

Some articles I wrote:

Salaries are taboo. Here are ours.

Why we share how we price our internet plans.

An inclusive internet... Maybe one day.

How the internet changed our relationship to money.

The internet is pretty great—A manifesto.

We love the internet. A lot.

But the way we access it, kind of sucks.

You pay for your internet, but you don’t have any control over it. That’s where we come in.

We’re oxio and we want to change the way people think about access—not as a commitment but as a utility.

For us, the internet is all about equal opportunity.

But the internet in Canada doesn’t agree.

So, we got rid of everything that was limiting it.

Big telco bullshit. Gone. Contracts. Nope. Shifty pricing. If you’re looking for the “cheapest”, you won’t find it here. We’re all about fair, sustainable pricing.

We’re working to make the internet human again.

To make it accessible to everyone—because we believe the internet is for everyone.

We’re here to connect a community of open-minded people.

Free-spirited people who understand the importance of information and the access to it. Regardless of network. We’re starting by making the internet as radically transparent as it was made to be.

And if all goes well, we might just be the first internet provider you actually like.

The infrastructure is already there.

We’re just going to make it work for you.

The internet was made to share the world’s possibilities.

We made oxio to share those possibilities with as many people as we can.

And once we succeed, well, you’ll be able to take it from there.